People were taken by surprise by the newest ad campaign for the third season of Amazon Prime Video’s The Grand Tour, a British car enthusiasts’ show and spiritual successor to the hit BBC program Top Gear.
The ad features the hashtag #amazonshitcarshow with the hosts looking up at the hashtag in a confused and concerned way.
People came out of the woodwork to give all kinds of opinions on the campaign. Some applauded the hashtag saying “it was the best advertising they had seen in a while,” while others said it was “a hashtag gone wrong.”
Some people missed the whole campaign idea altogether tweeting Amazon and The Grand Tour suggesting changes and asking them if they realized what the hashtag suggested.
The hashtag was fitting for the show because its hosts, Jeremy Clarkson, James May and Richard Hammond, are known for not holding back on their rude humor.
Whether people thought the hashtag was smart, silly or they missed the idea altogether, it definitely caught the attention of many.
The Grand Tour is Amazon’s most-watched program worldwide.
The third season launched on Jan. 18, with the first episode titled “Motown Funk”, in which the men explore Detroit.
The former Top Gear hosts have teased locations for the new season such as Mongolia, Colombia and Hong Kong.
Fans are likely to expect 12 episodes this season, but shouldn’t fret because the show has been picked up for two more seasons.
Fans can also expect changes within this season and season four. Season three will not feature the celebrity interviews, which the hosts have been doing since their Top Gear days.
Hammond told Road and Track that the decision was made based on the data they have about the audiences likes and dislikes about the show.
You can watch Amazon’s Hit Car Show on Amazon Prime weekly.
Photo Credit/ Amazon
